Micro-Production

In order to find out who we would need to be specifically targeting for our audience for the music video, we had to research into a variety of groups - we found that the main group most likely to be interested and attracted to our video would be indie scenesters/indie members. Here is a mood board with images representing the majority of indie members;

 

 

TARGET AUDIENCE QUESTIONNAIRE:

We created a questionnaire to develop a wider and clearer understanding of who our target audience is and what it is that they are particularly interested in. The information that we gained from the questionnaire will help us to see their music tastes and preferences therefore allowing us to add to our production.

Create your own user feedback survey

Here are a few of the expected answers that we would be looking for in our particular target audience as these are the individuals that would be most attracted to our particular type of music video and the indie/rock genre.

Our chosen artist/band was found via blogger and facebook where we found the link to the band 'WASTERS' soundcloud account where their music was free to listen to, the bands genre is of indie/indie rock and so suits our desired audience perfectly. We contacted the band to ensure permission on using their track 'Change Your Mind' in our music video and gained the permission.

Here is the link to the track that we are using: https://soundcloud.com/wstrs/change-your-mind

We believe that the band suit our target audience perfectly firstly due to the genre of their music being indie rock/alternative, yet also because they are quite a small band not widely known and so indie listeners will be happy to find their new music and share it with other members of the same audience via social networks such as twitter or youtube, through which the band members can also interact with the audience via their personal accounts.

 

Mind Map created by katherine martin9800 with GoConqr

 

 

 

We created a shooting schedule after we had finalised our ideas for planning so that we had a good idea of what location and what types of shots we would be using when shooting.

Flash Card Deck created by katherine martin9800 with GoConqr